Lovell Industries: Logo Design
Lovell Industries specialises solely in the production of top quality clear plastic blister packaging, food packaging, food skillets, clamshell packaging, clear boxes, transportation and shrinkwrapping trays, box inserts, cooling tower media and various other thermoformed plastic related items.
The company has, since its establishment in 1973, manufactured moulds and dies for various industries and in the 1980's the focus of mould making naturally moved more into the Blister Packaging and Cooling Tower Water Treatment Media Industry.
We focussed on designing a logo that will translate well onto their manufactured plactic containers and that will be instantly recognisable. We also wanted to conform to the latest trent of "clever" logos where the logo is a combination of the name of the company. The heart shape lying on it's side represents the "LOVE" in the name Lovell. A capital letter "L" in the center + LOVE = LOVELL.