Corporate identity comes into being when there is a common and distinct corporate culture and helps organizations to answer questions like "who are we?" and "where are we going?"
Corporate Identity and Branding
In general, a corporate identity consists of a corporate title or business name, logo and supporting documents or templates such as business cards, letterheads, email signatures, folders, newsletters, as well as signage, vehicle branding and your website and social network profiles. Specific guidelines govern how the identity is applied to these templates and documents by means of a corporate identity manual that contains colour palettes, typefaces and layout guidelines.