VIP Autortrader is a second hand vehicle seller that supplies the market with good quality used vehicles. To set themselves apart in the used vehicle market they wanted a logo that embodies quality and exclusivity. The shield and baylief motif in silver was implemented to convey a message of sophistication and exclusivity. This is echoed by the royal blue colour sheme. The slight serif font communicates significance, importance, and confidence.
We also implemented the logo into their corporate identity by designing a business card and lettehead and thereafter a website.