We were comissioned by Fringe Photography for graphic design. As the name Fringe Photography implies, they particularly enjoy focusing on unusual subjects, people and situations (anything other people might consider to be the fringes of society), trying to capture reflections of reality. Because their style of photography is so much different from any other photographer a different logo design was required.
Wings form the main theme in this iconic logo, and are the expression of the aspiration of the photographer towards a higher state of creativity. They are related to creativity, imagination and thought. A grey scale colour palette is a subtle reference to the black and white style of photography. The photographers are particular about capturing reflections of reality and therefore the reflection of the main initials were incorporated into the icon.
We were also responsible for the design of their business cards, t-shirts and website.